Brands Vision and Mission Statements that can change your life
Companies have earned enough revenue after working persistently by improving what they are doing. Daily, we watch advertisements (digital and outdoor), buy, and consume products like never before. But we usually never ask, why do we buy certain products from particular brands? Is it because of its excellent quality, or is it just popular among our peers, and you can’t wait for it anymore, or is it we only believe in the vision of the same brand? Well, its all about the root cause. We need to find its root cause, why do we buy it, and you will indirectly find it connected with their vision and mission statements.
Why am I explicitly writing about it?
Because companies and brands are just like another human being, they all have organs, just like we have, working together to survive and thrive in their lives. And surely, we all can take something back and implement the same in our lives.
So here are some Mission and Vision statements by the most prominent brands:
Apple
Mission 2019
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store and is defining the future of mobile media and computing devices with iPad.
Vision
We believe that we are on the face of the Earth to make great products, and that’s not changing. We are always focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do exceptionally well.
My Thoughts
In terms of technology, Apple is doing well. They are continually innovating and making products that are different from others. But in terms of price, they are pretty negligent about what others are proposing. And now, I can understand why they don’t care about the price because it was never their goal or a problem to solve because they prioritize user experience. Their products are all about providing more convenience to their customers, but for a price that is higher than others.
Mission 2019
To organize the world’s information and make it universally accessible and useful.
Vision
To provide access to the world’s information in one click.
My thoughts
Google is known as a search engine to the world, but in the last few years, they have made a lot of business technology viable with their products such as Gsuite. Their mission statement is simple and transparent. It automatically proves that actions are louder than words. They are getting close to their vision due to their impeccable technology and customization available on their platforms.
Coca-Cola
Mission 2019
To refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.
Vision
Inspiring each other to be the best we can be by providing a great place to work.
My Thoughts
I never thought about a soft drink doing that big. But here it is. Do you know that the Coca-Cola recipe is one of the biggest secrets in the world? I know, surprisingly good, right? Spreading happiness is something I have seen in their ads as well as in real life. Drinking Coca-cola is something known as a premium drink, & especially for people who cannot drink alcohol. But I honestly never found consuming their products as a healthy practice as it contains so much sugar, enough sugar to make you fat. But they still sell, so much that the company made a Net income of US$6.43 billion, last year.
Mission 2019
The mission we serve as Twitter, Inc. is to give everyone the power to create and share ideas and information instantly without barriers. Our business and revenue will always follow that mission in ways that improve — and do not detract from — a free and global conversation.
Vision
Not found yet, and thus I have requested the founder to write me one, let’s see what we get.
My Thoughts
I have been using twitter since 2013, and the user base isn’t as much popular as Facebook or any other social media platform, but what I like is their premium content and the way they spread it. You can easily reach out to celebrities and brands directly, without any barrier which somehow complements their mission statement.
Amazon
Mission 2019
Serve consumers through online and physical stores and focus on selection, price, and convenience.
Vision
To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
My Thoughts
I live in India, and companies like Flipkart were there to give Amazon a competitive edge. But where I find amazon.in better is their tracking monitor and packaging of their delivered products. They do complement their mission statement and are also closer to their vision.
Nike
Mission 2019
Do everything possible to expand human potential.
Vision
To bring inspiration and innovation to every athlete in the world.
My Thoughts
Nike was never behind money. They are behind the greatness of athleticism, which also inspires ordinary people like us to become like an athlete. Their products signify a better us, a healthier person in us, who can do play more and do more. I have mostly seen iconic athletes in their ads such as Ronaldo or Neymar or Virat Kohli, covering all types of sports. And their ads are very less about how their products look or how much comfortable are they?
Microsoft
Mission 2019
To empower every person and every organization on the planet to achieve more.
Vision
To help people and businesses throughout the world, & realize their full potential.
My Thoughts
Microsoft’s vision and mission are true to their doings as they are helping businesses to thrive and become more technologically advanced. Still, their product user interface is more complicated than its competitors. But Overall, their windows 10 PC, and Microsoft office is something I consider worth creating a dent in the world.
Starbucks
Mission 2019
To inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.
Vision
To establish Starbucks as the premier purveyor of the most excellent coffee in the world while maintaining our uncompromising principles while we grow.
My Thoughts
Whenever I hear Starbucks, I get a premium vibe for coffee and so, do my peers. And that is where it becomes more evident how loyal they are to their mission and vision statement. Starbucks sells worldwide and made a revenue of $28 billion last year. They do sell the most excellent coffee in the world and have a distinguished taste. They want to make sure that whoever drinks their coffee, feel more inspired and cheerful about life.
Walmart
Mission 2019
To save people money so they can live better.
Vision
To be the destination for customers to save money, no matter how they want to shop.
My Thoughts
Walmart has been with us since 1969 and operates a chain of hypermarkets, discount department stores, and grocery stores worldwide. They are focused on customer savings, and helping them to buy quality products in cheap cannot comment because I haven’t been there.
Toyota
Mission 2019
To attract and attain customers with high-valued products and services and the most satisfying ownership experience.
Vision
To be the most successful and respected car company worldwide.
My Thoughts
Toyota is known for making premium cars with a compact engine. Everything feels right to me when I ride a Toyota car, but obviously, subjective. Innovation and leadership have been Toyota’s gift from the beginning. Toyota always pays attention to the luxury and safety of its buyer, with end result definitely a vehicle one can be proud to drive.
In a nutshell,
All of these brands signify greatness in their fields, whether its a cup of coffee or sports shoes to wear or a search engine to search complex things, everything they do has a purpose. They believe in constant innovation but also maintaining the culture among their people. Their products are not just about consumption but also about how we feel after consuming them. And that’s is what being human is all about. We can all learn something from these big giants and their unfading vision.
I hope you find this article helpful, and if you do, please leave a clap below.
