Understanding Your Industry: What is a Good Landing Page Conversion Rate?
As marketers, we should be changing the mantra from always be closing to always be helping. As an online marketing expert, I consider the internet as an incredible tool for putting out an idea and influence, for generating revenue.
Creating a webpage is obviously effortless nowadays as we have so many website builders in order to create a corporate, personal, or e-commerce website. But what it takes to differentiate from other brands online, is executing strategically. And strategic execution required a great plan.
When it comes to our strategic execution, our landing page plays a huge role in bringing more visitors to the website and display them what you got.
Across ventures, the normal landing page conversion rate was 2.35%, yet the top 25% are changing over at 5.31% or higher. Preferably, you need to break into the top 10% — these are the presentation pages with transformation paces of 11.45% or higher.
The question is how can we achieve that?
Here are a few suggestions:
Improve your aesthetics: Choose your brand colors like they are made for your website. And go for a font that speaks your language. All of these design changes will help you out with the instant recollection of the name & identity of your brand by a consumer when prompted with a product or service or any other association with it in the form of digital or non-digital. and in case, if you don’t know how to design, you can always hire one.
AMP up your website: AMP is an abbreviation for accelerated mobile pages. Time is money. The less time it takes for your potential customers to reach out to you online, the more credible and visible you will be.
Bend with the trend: Sometimes, we have to give people what they want or what actually the majority of the people are getting pleased by. Find a connection to your industry, and the trophy is yours. Your copies and web design on your landing page should be shouting for relevance and simultaneously, adding value.
Optimize code: Yes, I am talking about optimizing a heavy level of coding in order to make a website more appealing and uncomplicated. You would require a dedicated programmer too.
I know you would because I have been there. But I changed it by using a tool which was already there — Crazy Egg. Now you are wondering what that is. Well, it's not a poultry company for sure.
Crazy Egg is an amazing tool for marketers like us for achieving great landing page conversion rates. Not only it helps in the above-mentioned suggestions I provided but also with amazing visual instruments such as visionary heatmaps, scroll maps & accurate click Reports. And the most of it all — A/B testing. You will be able to experiment with what works best for your customers and what doesn’t, with proper history and recordings.
Heatmaps show which area of your website is hot and with what kind of demographics with people are visiting your website. Finding the content sections our customers have scrolled up to & what really made them not go any further is one of the spectacular features of this online software, and truly the butter for advertising champions.
Learn more about how you can improve conversion rates: https://blog.hubspot.com/marketing/conversion-rate-optimization-guide